Cookie Policy
Last updated: 1 January 2025
This Cookie Policy explains how Sapienu ("we", "us", "our") uses cookies and similar technologies on our website and services.
Quick Summary
- • Essential cookies: Always active (required for login and security)
- • Functional cookies: Remember your preferences (you can disable)
- • Analytics cookies: Help us improve the site (you can opt out)
- • Marketing cookies: Track ads and campaigns (you can opt out)
What are Cookies?
Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. They help websites remember your preferences, keep you logged in, and understand how you use the site.
Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (stored for a set period).
Types of Cookies We Use
1. Essential Cookies
These cookies are necessary for the Service to function. You cannot disable them.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __session | Maintains your logged-in session | Session |
| auth_token | Authenticates your account | 30 days |
| csrf_token | Prevents security attacks (CSRF protection) | Session |
| __stripe_mid | Stripe fraud detection (payment processing) | 1 year |
| __stripe_sid | Stripe session management | 30 minutes |
Legal basis: Necessary for contract performance (you cannot use our Service without these)
2. Functional Cookies
Remember your preferences and choices to provide a better experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| exam_board_pref | Remembers your exam board selection (AQA, Edexcel, etc.) | 1 year |
| subject_preferences | Stores your selected subjects for quick access | 1 year |
| theme_mode | Remembers light/dark mode preference | 1 year |
| cookie_consent | Stores your cookie preferences | 1 year |
| dashboard_layout | Remembers your dashboard customization | 6 months |
Legal basis: Legitimate interest; you can disable these via cookie settings
3. Analytics Cookies
Help us understand how you use the Service (anonymized/aggregated data).
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 | Session tracking and engagement | 2 years |
| _gid | Google Analytics | Distinguishes users (short-term) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
Legal basis: Consent (where required); you can opt out via cookie banner or browser settings
Note: Analytics data is anonymized and aggregated. We cannot identify individual users from this data.
4. Marketing/Advertising Cookies
Track your activity for personalized ads and campaign attribution.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta/Facebook | Facebook Pixel tracking for ad targeting | 90 days |
| _gcl_au | Google Ads | Ad conversion tracking | 90 days |
| fr | Meta/Facebook | Ad delivery and targeting | 90 days |
| IDE | Google DoubleClick | Measure ad campaign effectiveness | 13 months |
Legal basis: Consent; you must opt in via cookie banner to enable these
Similar Technologies
In addition to cookies, we use:
Local Storage
We store preferences, study progress, and session data in your browser's local storage. This data persists even after you close your browser and helps provide a seamless experience.
Examples: Draft study plans, quiz progress, AI Tutor conversation history
Session Storage
Temporary data that's cleared when you close your browser. Used for short-term data like form inputs or navigation state.
Examples: Temporary quiz answers, page navigation state
Pixels & Tags
Small invisible images (1x1 pixel) that track email opens, page visits, and conversions. Used for analytics and marketing.
Examples: Email open tracking, conversion pixels, social media retargeting
Web Beacons
Embedded objects in emails or web pages that track when content is viewed. Similar to pixels but can carry more information.
Examples: Newsletter engagement tracking, feature usage analytics
How to Control Cookies
In Our Cookie Banner
When you first visit Sapienu, you'll see a cookie banner where you can:
Enable all cookies for the best experience
Only essential cookies (login, security)
Choose which types to enable
You can change your preferences anytime by clicking "Cookie Settings" in the footer or visiting your account settings.
In Your Browser
Most browsers let you:
- View and delete existing cookies
- Block cookies from specific websites
- Block all third-party cookies
- Block all cookies (may break website functionality)
How to Manage Cookies by Browser:
Chrome:
Settings → Privacy and Security → Cookies and other site data
Firefox:
Settings → Privacy & Security → Cookies and Site Data
Safari:
Preferences → Privacy → Cookies and website data
Edge:
Settings → Cookies and site permissions → Manage cookies
Warning: Blocking all cookies may prevent you from logging in or using key features of Sapienu.
Third-Party Opt-Outs
You can opt out of specific third-party tracking:
Do Not Track (DNT)
Some browsers offer a "Do Not Track" (DNT) signal. However, there is no industry standard for how to respond to DNT signals.
We currently do not respond to DNT signals, but we respect your cookie preferences set through our cookie banner.
Impact of Blocking Cookies
If you block or delete cookies:
May Not Work
- • Login/authentication
- • Payment processing
- • Saving study progress
- • AI Tutor conversations
Reduced Experience
- • Preferences not saved
- • Repeated cookie banners
- • Generic (non-personalized) content
- • Slower performance
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices.
When we make significant changes, we'll notify you via email or an in-app notice. The "Last updated" date at the top of this page shows when the policy was last revised.
Questions About Cookies?
If you have questions about how we use cookies or want to exercise your rights:
Last updated: 1 January 2025